Welcome to a-blast’s Blog!
As the first post, I thought I would introduce myself and the company. My name is Mark Kackley and I am VP of Business Development for a-blast.
a-blast is an app-less mobile marketing technology company that leverages Free WiFi to generate larger opt-in mobile marketing databases. Our core verticals incude shopping centers, casinos, and stand alone QSR/retail. Our proximity based solution delivers targeted SMS and HTML messaging when customers are on and off-premise. Offering Free WiFi enables a-blast to obtain 10x the number of opt-in users vs mobile app downloads. Unlike inaccurate GPS/Geo-fencing solutions, a-blast uses a customers’ proximity to our WiFi access points to deliver targeted mobile offers.
I will try to provide valuable insight on the mobile marketing industry including any case studies conducted by a-blast.