Welcome to a-blast’s Blog!
As the first post, I thought I would introduce myself and the company. My name is Mark Kackley and I am VP of Business Development for a-blast.
a-blast is an app-less mobile marketing technology company that leverages Free WiFi to generate larger opt-in mobile marketing databases. Our core verticals incude shopping centers, casinos, and stand alone QSR/retail. Our proximity based solution delivers targeted SMS and HTML messaging when customers are on and off-premise. Offering Free WiFi enables a-blast to obtain 10x the number of opt-in users vs mobile app downloads. Unlike inaccurate GPS/Geo-fencing solutions, a-blast uses a customers’ proximity to our WiFi access points to deliver targeted mobile offers.
I will try to provide valuable insight on the mobile marketing industry including any case studies conducted by a-blast.
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We live in an era where people need to be ‘connected’ via the internet through their mobile and communicative electronic devices at all times…and they need to know the deals/values which are available to them at any given time.
Advertisers need to reach consumers directly, where they are now, with verifiable data. The most effective vehicle for advertising eyballs is your mobile phone.
A-Blast has indentified these ‘needy’ issues and has created a mutually beneficial solution for both the consumer and advertiser. We need not ever be ‘needy’ again!